OAAA Partners with Earthday.org for DOOH Campaign to Promote Protecting the Planet from Climate Change
Considering that today, Friday, April 22 is Earth Day, the Out of Home Advertising Association of America (OAAA) has partnered with earthday.org to help raise awareness through a national digital OOH campaign. #InvestInOurPlanet by sharing #OOH creative designed in conjunction with EARTHDAY.ORG -Let’s encourage everyone to protect our planet from #climatechange. #EarthDay2022
The Out of Home Advertising Association of America (OAAA) is once again joining forces with earthday.org for a national out of home campaign to celebrate Earth Day. Showcasing the theme “Invest in our Planet,” this year’s campaign is primarily focused on reaching businesses and government entities—those with capital to literally invest in the planet through corporate decisions and sustainable changes. Extra Credit Projects is the creative agency behind the campaign.
OAAA members that have already committed to donate inventory include Clear Channel Outdoor, Intersection, Norton Outdoor Advertising, OUTFRONT, and Yesco, among others.
Here is a link to campaign creative for a visual
Executive Quotes:
“The campaign is a strong demonstration of the OOH medium being a force for good in responding to important world issues at massive scale and with rapid speed,” said Anna Bager, President and CEO, OAAA. “Consumers are reporting greater appreciation for being out of home, so this critical campaign is sure to capture attention of people all across the nation.”
“OOH delivers messages that can be seen and heard by millions in a big, bold, and unmissable way and is driven by an industry that is committed to collaborating on important humanitarian issues. It takes all of us working together to affect change,” Jodi Senese, CMO , OUTFRONT Media.
“Climate change is one of the most important issues of our time and big business and government organizations play a vital role in addressing this crisis, along with everyday citizens,” said Tom Cosgrove, Chief Creative and Content Officer, earthday.org. “This OOH campaign will showcase the ways that sustainability is good for the planet, while leading to a prosperous future across the board. OAAA and its membership understand the need for a healthy planet in order to build a better tomorrow.”
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