Intersection Lands Chicago
OOH 25 or 6 till 4
The Chicago Transit Authority (CTA) Awards Intersection
a New Contract to Sell Static & Digital Advertising Expanding Customer Communications
Intersection announced that it has been awarded a new 5-year contract, with an option for a 5-year extension, to sell static and digital advertising for the Chicago Transit Authority (CTA)
Intersection will expand its suite of digital and static media products across the CTA’s rail, street-level, and bus advertising assets. Intersection will also enhance the CTA’s customer communications capabilities to deliver interactive amenities and real-time information to help improve the rider experience.
With over 700 new digital screens installed system-wide, including a digital advertising presence at every station. The enhancements will help the CTA provide real-time updates and important alerts to even more customers.
Intersection will deploy and manage over 1,200 digital displays, including interactive touchscreen kiosks, large-format video walls, and other high-impact screens, as well as traditional static advertising products, including bus and train wraps, station dominations, and the iconic CTA headhouses.
Read the full story here⇒ Intersection’s New Contract with CTA