How to Lead Difficult Discussions in Today’s Environment
DPAA’s July 17 Webinar Addresses Key Business Topic with Executives from Assembly, Pattison, and AdQuick
NEW YORK – DPAA, the global trade marketing association driving the growth and digitization of out-of-home media and its increasing role in the omnichannel mix, announced today the topic and speakers for its next Women’s Empowerment Leadership webinar on July 17 at 11:00 a.m. ET.
Leading Difficult Discussions with Clarity, Empathy, and Impact will feature Jill Kelly, CEO of Assembly, Mary Ventresca, VP of Marketing & Communications at Pattison, and Kate Burwell, Director at AdQuick. The session will be facilitated by Jenn Willey, Founder of Wet Cement and DPAA’s Subject Matter Expert. This webinar is open to the whole industry. Register at this LINK.
A Wet Cement global survey of 300+ found that leading difficult discussions ranked as the #1 challenge leaders face today. Additionally, research from Gallup and Gartner shows that over 50% of employees believe their managers don’t know how to lead effective conversations that build trust and drive performance. This workshop will give both leaders and individual contributors the tools to lead high-stakes conversations with confidence, compassion, and clarity. Participants will learn how to plan and guide difficult discussions, manage reactions, practice strategies, see how generative AI can help, and leave with actionable scripts, tools, and mindset to apply immediately.
“As our world gets more complex, roles change, and corporate lines are redrawn, it’s a perfect time for this type of webinar,” said Barry Frey, President & CEO of DPAA. “Our women’s empowerment program continues to focus on leadership skills that can benefit all.
About DPAA
DPAA is the global trade marketing association, driving the growth and digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix. Membership in the DPAA community brings many business acceleration benefits, including a wide array of products. DPAA offers members an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification of news; insights on software and hardware solutions; further integration into the advertising ecosystem by connecting DOOH networks, brands, agencies, ad tech and others. DPAA’s Global Summit will be on October 14 in New York City.
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