Using Data to Create Winning Plans
Date: 2pm EDT, May 11th, 2023
Next week, Geopath will welcome the same panel of industry experts from the 2023 OAAA/Geopath Media Conference from both the buy and sell-sides of the OOH industry to OOH Office Hours! Join Geopath on Thursday, May 11th, at 2pm EDT for an interactive discussion on how data can help turn an initial client brief into a winning plan.
Panelists will share best practices for blending market knowledge with Geopath and other data sources to identify the best media to include when building a competitive plan. The panel will also share ideas for using audience data to find the hidden strengths of OOH inventory in any plan and suggest metrics, beyond total impressions, that can guide the selection of media to meet client goals. Finally, the experts will discuss some of their experiences measuring outcomes and suggest how measurement can best be incorporated into any proposal.
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