JCDecaux data head Sylvain Le Borgne to be a keynote speaker at WOO Global Congress
JCDecaux Group Chief Data Officer Sylvain Le Borgne will be the keynote speaker on day two of the World Out of Home Organization’s Global Congress in Hong Kong from June 5-7. The theme of Le Borgne’s address is ‘How data can add value to Out of Home.’
Le Borgne is responsible for JCDecaux’s global data strategy aimed at accelerating the digital transformation of OOH media. In an extensive career he has founded multiple companies including Adream, Actustar and Adledge and also worked at French agency group Havas, Fifty-Five and MediaMath. He is uniquely positioned to explore how data can be deployed as a benefit for the OOH industry as a whole as it competes with the challenge from internet-based media businesses.
WOO CMO Richard Saturley says: “Out of Home is unrivalled among advertising media in terms of its impact and reach. But we also need to compete with newer, more data-based media, not just by accumulating data but getting the data we need to make Out of Home easier to buy and its results to be validated.
“Sylvain has been at the cutting edge of modern data-based businesses all his career and, now at global leader JCDecaux, is ideally placed to guide us into this era when data will be the defining priority for many advertisers.”
The program is currently being finalized with further announcements to follow.
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About WOO
The World Out of Home Organization is the only global Out of Home Association, working to promote and improve the OOH industry on behalf of its members. Board members include the major international companies – JCDecaux and Clear Channel – as well as blowUP media from Europe, OUTFRONT Media and Lamar from the US, Selvel One from India, Provantage from South Africa, oOh!media from Australia and Asiaray from Hong Kong. In addition, the following OOH associations are represented on the Board, the OAAA in the US, Alooh from Latin America, the FAW from Germany and the OMA in Australia.
Membership is open to all companies who operate in the OOH sector and, as a non-profit Organization, funds are reinvested in industry issues such as research and the annual international congress. WOO is a member of EASA in Europe, as well as a founding member of ICAS, and actively works to help the membership with legislation issues within their own countries as well. It also aims to lobby for Out of Home advertising with authorities, international organizations, opinion formers and other elements of the communication media. More information is available at www.worldooh.org
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