7 OOH Operators Dominate Detroit
Who are the top OOH operators in the Detroit DMA per Geopath Insights Suite?♦
Check out 3 categories we have broken out from the available reporting.
7 OOH Operators Dominate Detroit and our Top 5 lists
I. Total Displays
Geopath measures 8,079 ‘spots’ in Detroit which deliver almost a billion impressions in the average week combined.
Top Operators with the most ‘spots’ across roadside and place-based:
II. Static Bulletins
On the total measured static count, there are 1,836 units delivering 600 million impressions in the average week
Top 5 Operators with the most Geopath measured static bulletins in the Detroit DMA are:
III. Digital Bulletins
Digital lite? There are 1,236 spots delivering 268 million impressions in the average week
Top 5 Operators with the most Geopath measured digital bulletins in the Detroit DMA
1) OUTFRONT Media
2) Lamar Advertising
3) Adams Outdoor
4) International Outdoor
(There is no #5)
Who’s number 1?
The Top Rated OOH Display in Detroit that delivers the highest impressions in the market is owned by OUTFRONT Media. It is a static bulletin on I-75 that delivers 1.7 million impressions in the average week.
A word about our ‘counts’. We started working the Geopath Insights Suite for answers in search of the top OOH operators by spot count. Included are the total weekly average impressions by each category. Or as we like to say, the top OOH companies by billboard inventory. Our counts are based on owner operator submitted audited number of OOH locations. The Geopath 3rd Party verification helps maintain a consistent and reliable reporting.
7 owner/operators currently have the most Geopath-audited & measured ad opportunities in the Detroit Designated Market Area or DMA.
♦ Our ‘counts’. All numbers are based on the Geopath Insights Suite as of March 2, 2020.
Non- Geopath members are not counted in any of our figures or statements.