Australian Wildlife Relief
With the devastating fires sweeping across parts of Australia, OAAA wants to spread awareness and share ways to help. The direct messaging and play on words of “Help AUS”, is a powerful way to represent the country as a whole, as well as all those being personally affected – from the people being displaced to the devastated wildlife populations.
The emphasis on “US” puts a personal perspective on the situation. The objective is to make the message bold because of the urgency of the ongoing disaster. Whether using the recognizable imagery of a koala to represent Australia or using a simplified graphic of the country, the main goal is to give a voice to our friends in need.
Download the creative here.