Head of World’s Largest Advertising Group to Keynote at WOO European Summit
Ogilvy, VMLY&R, AKQA, Grey and Wunderman Thompson, Mindshare, Wavemaker and Out of Home specialist Kinetic
WPP CEO Mark Read a Keynote speaker at World Out of Home Organization
Registration Now Open
WPP Chief Executive Officer Mark Read is to be a keynote speaker at the World Out of Home Organization’s virtual European Summit on May 18. Read will be interviewed by WOO President Tom Goddard. The Summit will be hosted from London.
Mark Read has headed the world’s largest advertising group since 2018. WPP creative agencies include Ogilvy, VMLY&R, AKQA, Grey and Wunderman Thompson. Under GroupM its media agencies include MediaCom, Mindshare, Wavemaker and Out of Home specialist Kinetic.
Under Read WPP is re-positioning itself as a “creative transformation company,” combining creativity in all its forms plus media skills with vast expertise in business transformation, in particular helping many of the world’s biggest companies with their ecommerce operations.
After graduating from Cambridge and gaining further qualifications from INSEAD and Harvard, Read joined WPP and became its CEO Digital from 2006-2015. He then spent a highly successful three years as head of Wunderman (now part of Wunderman Thompson) before becoming WPP CEO in 2018.
WOO President Tom Goddard says: “We are delighted that Mark will speak at the WOO European Summit. As head of WPP he is at the heart of the global advertising and media business and he also brings unmatched digital experience. It will be fascinating to hear his views on where Out of Home sits in an increasingly digital landscape.
“The European Summit is on course to have the strongest, most diverse line-up of speakers of any of our events. It’s a fantastic start to our World Tour which will also include a similar event focusing on Asia and then Africa in early 2022.”
The WOO event will be free to members, but non-members will also be able to register for a small fee. Non -members booking before April 30th will pay an Early Bird Rate of €100 Euros going up to €150 Euros after that.
For further information on the Congress and to Register go to: https://www.worldooh.org/woo-european-forum-may-18th-2021
The World Out of Home Organization is the only global Out of Home Association, working to promote and improve the OOH industry on behalf of its members. Board members include the major International companies – JCDecaux and Clear Channel – as well as Ströer, Pikasso, and more recently blowUP media, OUTFRONT Media from the US, oOh!Media from Australia and Selvel One from India as well as OOH associations, the OAAA in the US and Alooh from Latin America.
Membership is open to all companies who operate in the OOH sector and, as a non-profit Organization, funds are reinvested in industry issues such as research and the annual international congress. WOO is a member of EASA in Europe, as well as a founding member of ICAS, and actively works to help the membership with legislation issues within their own countries as well. It also aims to lobby for Out of Home advertising with authorities, international organizations, opinion formers and other elements of the communication media. More information is available at www.worldooh.org