GSTV just announced their new brand launch
According to GSTV President and CEO, Sean McCaffrey,
“We believe the new brand better matches what we’ve become since 2006: a data-driven, truly national video network powering active consumers at a natural pause point in their journey, and on their highest spending days.”
McCaffrey, goes on to say, ” We combined the 2 largest companies in our sector into a unified, national solution now operating in over 200 DMA’s and growing each month. Analysis of billions of consumer purchases demonstrates that consumers spend 1.7x more following engagement with GSTV and we’re using our national scale to inform best-in-class solutions for brands and retailers, and entertaining engagement for our consumer audience.”
GSTV delivers targeted campaigns delivering targeted campaigns with proven business results to our advertising partners. We now engage 1 in 3 adults on a monthly basis with hundreds of millions of individual one-to-one interactions to entertain, inform, connect and deliver a moment that moves today and matters tomorrow.
“We’re extremely excited about our growing scale and consumer impact and want to close by thanking all of our partners for their continued business and support. Without all of you, GSTV could not have grown to become the predominant national video network powering active consumers. We look forward to working together to drive continued growth for your business.”
