Industry Leaders from The Coca-Cola Company, Enhance, Lamar Advertising and Outdoor Media Group Elected to Geopath Board of Directors
OOH industry organization welcomes two new members to its Board of Directors and elects two board members to its Executive Committee
New York, NY – Geopath, the not-for-profit organization that provides the industry-standard currency for out-of-home (OOH) advertising, today announced the election of four new members to the Board of Directors, and welcomed two Executive Committee members.
Joining Geopath’s Board of Directors and Executive Committee are Lisa Licata, Director, Marketplace Connections at The Coca-Cola Company and John Miller, EVP of Sales and Marketing at Lamar Advertising. Vanessa Hartley, President at Outdoor Media Group and Michael Cooper, CEO at Enhance Outdoor have been elected to the Geopath Board of Directors.
“We are so thrilled that Lisa and John have been elected to the Geopath Board of Directors Executive Committee and that Vanessa and Michael will join the Board of Directors,” said Kym Frank. “Their industry experience and leadership will undoubtedly prove to be an exceptional addition to the Board and positively impact our efforts to advance OOH measurement.”
Geopath also recognized four outgoing Board of Directors members during the meeting: Tommy Teepell, Chief Marketing Officer at Lamar Advertising; Joanne Coleman, Senior Director of Media at Constellation Brands; Joel Braswell, Senior Manager, E2E Connections & Media at The Coca-Cola Company and
Ryan Laul, President at OMNet.
“OOH has always been a uniquely positioned medium, but Geopath is constantly propelling the industry forward with its data and measurement capabilities, affording us the opportunity to activate meaningful, effective campaigns and engage with consumers in a way that no one else can,” said Michael Cooper, CEO at Enhance. “I am honored to be a member of this innovative group of leaders as we continue to support and amplify Geopath’s charge to power a smarter OOH marketplace.”
Founded in 1933, Geopath is the industry standard that powers a smarter OOH marketplace through state-of-the-art audience location measurement, deep insights and innovative market research. The organization is headquartered in New York and governed by a tripartite board composed of advertisers, agencies and media companies spanning the entire United States. For more information, please visit http://www.geopath.org.