Connects to IBO COOP MarketPlace
IBOUSA Conference Savannah GA
“Formetco recently released their F360 enterprise grade digital scheduler and are excited to announce we are fully integrated and connected to the growing IBO COOP Marketing Platform,” said Jock Gibb, National Sales Vice President at Formetco. “We have watched the IBO grow over the last decade and have not only seen their vision but are inspired by their relentless efforts to make life easier and profitable for their operators. It’s a natural decision for us to drive our technology in the same direction, it’s just the right thing to do for everyone involved.”
it’s just the right thing to do for everyone involved.”
“We are eager to assist the Formetco operators connect to our IBO COOP Platform,” said Chris Cowlbeck General Manager of IBOUSA. “The streamlined tech interfacing we have in place will allow an operator with any of the digital manufacturers in our IBO Fusion program to participate with one simple connection and drive sales they may not have been able to access in the past.”
“…participate with one simple connection and drive sales they may not have been able to access in the past.”
“We are glad to be able to support both the Formetco and IBO constituents with technological strides that have been able to be realized as the IBO Fusion initiative has evolved to where it is today,” said John James President of Apparatix Media Solutions. “We listened to our customers and the F360 is a result of our combined efforts and now allows people to experience a simple-to-use interface to generate local sales, while allowing visibility to the national campaigns. When companies are ready for more full featured workflow solutions, it will be very easy and painless to migrate going forward.”
generate local sales, while allowing visibility to the national campaigns.
Since 1968, Formetco has researched, designed and developed thousands of innovative out-of-home products including cutting-edge digital displays, billboard hardware and safety equipment. Headquartered in Atlanta and owned by the same family since its founding, Formetco is proud to be the only supplier and manufacturer to have served the outdoor advertising industry for the past 50 years.
Over the last decade, Apparatix Media Solutions has focused exclusively on workflow solutions for the out of home industry that includes a cloud based platform to manage inventory, account relations, real estate leasing, eProposals, eOffers, eSign Contracts, billing, fulfillment, work orders and an enterprise grade digital content management system (CMS) to accommodate sophisticated selling strategies.
IBOUSA is a networking group of companies that have a common interest of promoting all things of importance to the OOH Industry. We bring together some brilliant minds and cutting-edge technologies and services in our industry in some fun and engaging ways. Billboard operators, vendors, consultants, agencies and advertisers enjoy the fruits of our collective efforts and we have forged wonderful friendships over the years. These relationships have evolved to build the IBO COOP Marketplace where the inventory of our operators is combined into a large national footprint that is easy to access. Visit IBOUSA.org.