Starlite Media Appoints Former Albertsons CMO Sean Barrett to Board of Directors
New York, NY – Starlite Media, a leading provider of large-format, digital out-of-home (DOOH) advertising solutions, today announced the appointment of Sean Barrett to its Board of Directors. Barrett, the former Chief Marketing Officer of Albertsons Companies, brings a distinguished career in marketing, innovation, and customer engagement across some of the world’s most recognized consumer brands.
As CMO at Albertsons, one of the nation’s largest food and drug retailers operating over 2,300 stores across 34 states under banners such as Safeway, Vons, Jewel-Osco, Acme, and Shaw’s, Barrett led transformative marketing strategies that strengthened customer loyalty and advanced digital engagement. Known as a strategic, customer-led marketer, he has a passion for connecting with consumers in meaningful ways and driving innovation at scale.
“Their large-format digital display units in shopping centers create a strong competitive advantage, delivering unmatched visibility and impact where it matters most
Before joining Albertsons, Barrett was Chief Marketing Officer of the P&G/Whirlpool Joint Venture, where he oversaw disruptive innovation initiatives. His career at Procter & Gamble spanned brand management roles across Oral Care, Fabric Care, Home Care, and New Business Creation, with leadership on globally recognized brands including Crest, Scope, Oral-B, Tide, Downy, Swiffer, and Mr. Clean. Barrett also brings valuable experience from Johnson & Johnson Consumer Products and the financial services industry with SEI Investments. He holds a BA in Economics and Computer Science from Boston College, an MBA from London Business School, and is a Chartered Financial Analyst (CFA).
“We are delighted to welcome Sean Barrett to Starlite’s Board of Directors”, said Randall Beard, Chairman of the Board, Starlite Media. Sean’s track record at both Procter & Gamble and Albertsons demonstrates a rare combination of strategic insight and hands-on experience in building iconic brands and transforming customer engagement. His knowledge of how to connect with shoppers, both in-store and across digital channels, will be invaluable as Starlite continues to expand its digital intercept network in retail shopping centers. Sean’s expertise will help us further bridge the power of our DOOH network with retail media ecosystems to deliver even greater value for brands, retailers, and shoppers.”
Starlite’s success is underpinned by the innovative financing model from Digital Alpha and advanced analytics powered by the Quantela platform used by Starlite, offering partners performance transparency and media accountability at scale—key differentiators in a fragmented DOOH landscape.
“Sean’s appointment underscores the level of talent being attracted to Starlite as we scale,” said Karl Meyer, Partner, Digital Alpha. “With our ability to expand rapidly and deliver measurable ROI, Starlite is uniquely positioned to lead the next wave of growth in DOOH and retail media. Sean’s strategic perspective will further strengthen the Board as we accelerate toward national scale.”
“I’m excited to be joining the board
“I’m excited to be joining the board at such a pivotal time for the digital out of home industry”, said Sean Barrett, Starlite Media Board Member. “Their large-format digital display units in shopping centers create a strong competitive advantage, delivering unmatched visibility and impact where it matters most. The power of their capabilities and proximity to retail locations is incredibly valuable to marketers, and is ripe for growth with the rapid acceleration of retail media and adjacent in-store digital media.”
About Starlite Media
Starlite Media is a premium digital out-of-home (DOOH) advertising network operating at outdoor shopping centers across the U.S. With nearly 800 full-motion, 4K large-format screens dominating entrances, walkways, and retail choke points—and an expected 1,000 by year-end—Starlite transforms shopping centers into high-performance advertising marketplaces. Anchored by grocery, pharmacy, and big box retailers—as well as gyms, restaurants, QSRs, banks, salons, and more – Starlite reaches millions of consumers in high-frequency, path-to-purchase environments. Every screen is enabled for programmatic or managed service buying and delivers performance-backed outcomes through privacy-compliant mobile targeting and measurement capabilities—bridging online intent with in-store action. In addition to its digital network, Starlite operates over 8,500 traditional static faces, giving advertisers access to a combined digital and static footprint that spans 70+ DMAs and approximately 1,500 shopping centers nationwide. Fueled by a $50 million investment from Digital Alpha, a Cisco-backed fund, and smart city partner Quantela, Starlite is scaling toward 5,000 digital screens nationwide. For more information about Starlite, please visit www.starlitemedia.com
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