Fashion, Luxury Brands and OOH from Marc Jacobs at the DPAA Global Summit, October 14, NYC
At DPAA’s Global Summit, where Digital Meets the Real World, participants will learn from marketing star Kristin Patrick, CMO and Head of Digital at Marc Jacobs. Patrick has held CMO positions at Claire’s, PepsiCo, Playboy Enterprises, Liz Clairborne’s Lucky Brand, among other senior positions. With over 30 years of global leadership experience, she’ll discuss brand building in today’s environment with DPAA delegates. Her work is most recently fusing creativity and culture into a dynamic lifestyle brand, where fashion becomes a platform for storytelling through unique products, experiences, and content. To register for the Summit and for more information, click HERE.
Her session will address:
- How to identify the time and strategy for leveraging emerging trends.
- What consumer engagement looks like today – what the challenges and opportunities are, especially given the current media landscape.
- How to stay culturally relevant with consumers in an authentic way.
- How to drive brand loyalty.
Fashion and particularly luxury brands are embracing OOH for its ability to captivate, inspire and enhance environments. Join us at the DPAA Summit as we hear from this marketing star about these timely topics and her innovative use of out-of-home advertising.
In addition, this year’s Summit features CMOs from Paramount +, H&R Block, Warner Bros. Pictures, journalist Chuck Todd, performances from Broadway’s MJ The Musical, AI expert Shiv Singh, industry leaders from Dentsu, Madhive, Outfront, Vistar, AdQuick, DirectTV Advertising, Screenverse, Broadsign, and more! Register at https://dpaasummit.com/global/
Schedule of Events
Oct. 13 – DPAA VIP Newsmaker Dinner – Invitation only
Oct. 14 – DPAA Global Summit, Where Digital Meets the Real World
Oct. 14 – President’s Post Summit Dinner – Invitation only
About DPAA
DPAA is the global trade marketing association, driving the growth and digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix. DPAA’s Global Summit on October 14 in New York is the largest one-day media/marketing event. Leaders from Paramount +, Marc Jacobs, Warner Bros. Motion Pictures, H&R Block, Dogfish Head Brewery and others are set to speak, more information can be found here. Membership in the DPAA community brings many business acceleration benefits, including a wide array of products. DPAA offers members an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification of news; insights on software and hardware solutions; further integration into the advertising ecosystem by connecting DOOH networks, brands, agencies, ad tech and others.
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