EARTHDAY.ORG Launches OOH Campaign
“RESTORE OUR EARTH”
OAAA PARTNERS WITH EARTHDAY.ORG TO LAUNCH “RESTORE OUR EARTH” OUT OF HOME DISPLAY CAMPAIGN
OAAA announces partnership with EARTHDAY.ORG launching “Restore Our Earth” campaign
Washington, D.C. — Throughout April, ad space donated by members of the Out of Home Advertising Association of America (OAAA) will feature a campaign to support EARTHDAY.ORG. The campaign aims to spur conversations and action around climate restoration. Earth Day’s 2021 theme, Restore Our Earth, examines natural processes, emerging green technologies, and innovative thinking that can restore the world’s ecosystems.
This digital out of home campaign will run coast to coast on multiple screens including bulletins, posters, bus shelters, Times Square signage and more.
“We are at a critical moment in the now compressed timeline for solving the climate crisis and restoring the planet. If climate change and COVID-19 have taught us nothing else, it is that we share this planet and that everything about our lives must be reimagined. From the food we grow, to how we interact with the other species on the earth, to what we teach our children, every human action can have a direct impact on our planet. Thank you for OAAA for highlighting that together we can ‘mend’ our home,” said Kathleen Rogers, President of EARTHDAY.ORG.
“We are proud to support the Restore Our Earth campaign in the weeks leading up to Earth Day 2021. As we look to a new normal, the campaign’s message serves as an important and timely reminder that we are still accountable for preserving our planet’s natural resources and ecosystems.” said OAAA President & CEO, Anna Bager. “The out of home platform is prime for fostering awareness across the world about the challenges our climate faces and the natural solutions and emerging green technologies that create opportunities for global impact. As a long-standing partner of EARTHDAY.ORG, we are honored to promote this creative campaign.”
The Restore Our Earth out of home campaign creative illustrates EARTHDAY.ORG’s collaboration with OAAA, Extra Credit Projects (ECP), Sarah Finnie Robinson of Boston University’s Institute for Sustainable Energy (ISE), and Adams Outdoor Advertising.
In the fall of 2020, EARTHDAY.ORG and OAAA collaborated on the Nature’s Essential Workers campaign. The campaign is a finalist in the 2021 OBIE Awards which runs in conjunction with Out of Home Week and recognizes creative excellence in out of home advertising design. The Nature’s Essential Worker’s campaign featured plants and animals that provide essential services to our ecosystem and aimed to reinforce the interdependence of humans and the natural world.
EARTHDAY.ORG is encouraging individuals to share where they are spotting these displays. Snap and share photos on social media with the hashtag #RestoreOurEarth and EARTHDAY.ORG will feature the post on its social platforms.
To view the 2021 Earth Day campaign creative, click here.
For more information on Earth Day 2021, please visit https://www.earthday.org/earth-day-2021/
EARTHDAY.ORG’s mission is to diversify, educate, and activate the environmental movement worldwide. Growing out of the first Earth Day (1970), EARTHDAY.ORG is the world’s largest recruiter to the environmental movement, working with more than 150,000 partners in nearly 192 countries to build environmental democracy. More than 1 billion people now participate in Earth Day activities each year, making it the largest civic observance in the world. Learn more at earthday.org.
The Out of Home Advertising Association of America (OAAA) is the leading national trade association representing the out of home advertising (OOH) industry across all creative formats including billboards, street furniture, transit advertising, and place-based media. As the industry’s unifying body, we advocate, educate and innovate on behalf of a diverse membership representing 800+ media companies, advertisers, agencies, ad-tech providers, and suppliers. We are proud of our longstanding role as the primary advocate in Congress, at states, and in the courts, for the protection and safeguard of the OOH industry. Established in 1891, OAAA has offices in New York City and Washington, DC. Please visit us at oaaa.org.
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