LATAM DOOH – Cross Border Learnings
Google, Altermark join DPAA’s first Miami event
New York, — DPAA, the global trade marketing association, driving the digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix, today announced it will hold its first Miami and Latam event on April 19 at 5:00pm ET.
The event, LATAM DOOH, will focus on cross border learning and will feature a case study, discussion and networking. Speakers include Anna De Leo Araujo, Head of Media, Latin America for Google, Claudia B. Damas, CEO & Partner at Altermark, and Karla del Valle, VP of Sales, Mexico & LATAM for Hivestack.
The session followed by cocktails will be held at the popular Miami brewing company “Unseen Creatures”. The event is sponsored by Altermark and Hivestack.
“As Digital Out of Home opportunities, best practices and DPAA members cross borders and as the global ad industry rebounds, this is a perfect time to hold this event,” said Barry Frey, President & CEO of DPAA. “DPAA provides a platform whereby our global members can learn from each other and grow their businesses.”
The invitation-only event is open to DPAA Members and attendees at the Miami Ad Tech Conference. Members can register here.
About DPAA
DPAA is the global trade marketing association, driving the digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix. Membership in the DPAA community brings many business acceleration benefits, including a wide array of products such as “DPAA Short Connects,” “DPAA Homeroom,” “DPAA Davos” and “DPAA Task Force.”
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