OOH Fast Fact Friday
What Does Universe Mean?
Universe is the total group of persons in a specific geographic area that share a common characteristic.
The combination of audience segments and geography will affect the universe size for the campaign
You can view “Geopath-Training-Materials Measurement Fundamentals at: Universe
Want to know more and develop your own fast facts?
or Scott Fiaschetti at firstname.lastname@example.org
OOH Today — Fast Fact Friday