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Defining Universe

OOH Fast Fact Friday

By OOH TODAY believes all voices, not just the loudest, must be heard
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What Does Universe Mean?

REMEMBER:

Universe is the total group of persons in a specific geographic area that share a common characteristic.

The combination of audience segments and geography will affect the universe size for the campaign

You can view “Geopath-Training-Materials Measurement Fundamentals at: Universe


Want to know more and develop your own fast facts?
Contact geekout@geopath.org
or Scott Fiaschetti at sfiaschetti@geopath.org

A message from Geopath

OOH Today — Fast Fact Friday

 

 

 

 

OOH TODAY believes all voices, not just the loudest, must be heard 5060 posts 617 comments

William (Bill) Board. Experienced, reliable source in all facets of the Out of Home Industry. Alternative Voice for Outdoor Advertising. Infectious love of all things OOH. Publisher. Writer. Seller. Buyer. Owner. Investor. Champion. Confidant. Old and New Biz Expert. Sales. Manager. Billboard Doctor. Social Media Upstart. Specialization in outdoor advertising for so many years. Sold over 100,000 locations. Viewed every billboard location in America except Maine.

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