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Defining Universe

OOH Fast Fact Friday

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What Does Universe Mean?


Universe is the total group of persons in a specific geographic area that share a common characteristic.

The combination of audience segments and geography will affect the universe size for the campaign

You can view “Geopath-Training-Materials Measurement Fundamentals at: Universe

Want to know more and develop your own fast facts?

Contact geekout@geopath.org
or Scott Fiaschetti at sfiaschetti@geopath.org

A message from Geopath

OOH Today — Fast Fact Friday





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