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 Dawn Del Mastro Appointed to OAAA Board of Directors 

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OAAA Appoints OOH Industry Veteran Dawn Del Mastro to
its Board of Directors



The Out of Home Advertising Association of America (OAAA) announced today it had appointed Dawn Del Mastro to serve on its Board of Directors. She fills the seat left vacant after the passing of her father, Rick Del Mastro.

Ms. Del Mastro had previously held the position of president at City Outdoor until her promotion to CEO this past April. Earlier in her career, she held various roles at advertising agencies FCB and Young & Rubicam.

OAAA President & CEO Anna Bager commented, “I’m thrilled Dawn has joined the Board. Her range of viewpoints and expertise will undoubtedly help us accelerate the growth of our great medium. Not only does she have extensive OOH knowledge but, her experience as a business leader is impressive.”

OAAA Board of Directors Chairman Sean Reilly said, “I am delighted to have Dawn join the Board. She comes from a family with a storied past in the OOH business, and her experience combined with a deep passion for the industry will add greatly to the Board as we continue to move the industry forward.”

Ms. Del Mastro became CEO of the company her father started after he passed away this spring, due to complications from COVID-19. Family friend Drew Katz remembers, “Rick was a business partner, friend, and mentor to me. Over the years, he built many successful OOH companies, was a dedicated family man, civic leader, and philanthropist. I am heartened to know Dawn will carry on his legacy.”

OAAA’s Board of Directors is comprised of OOH media company executives representing all facets of the OOH industry, including billboards, street furniture, transit, and place-based companies. The Board is the governing body of OAAA, representing 800+ media companies, advertisers, agencies, ad-tech providers, and suppliers.

“I’m honored to join the OAAA Board and eager to share my industry experience,” said Dawn Del Mastro. “I hope to deliver the same insights about the OOH business as my father.”

For more information, please contact OAAA at info@oaaa.org or (202) 833-5566.

The Out of Home Advertising Association of America (OAAA) is the leading national trade association representing the out of home advertising (OOH) industry across all creative formats, including billboards, street furniture, transit advertising, and place-based media. As the industry’s unifying body, we advocate, educate, and innovate on behalf of a diverse membership representing 800+ media companies, advertisers, agencies, ad-tech providers, and suppliers. We are proud of our longstanding role as the primary advocate in Congress, at states, and in the courts, for the protection and safeguard of the OOH industry. Established in 1891, OAAA has offices in New York City and Washington, DC. Please visit us at oaaa.org.


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  1. Jeremy says

    Congratulations OAAA for appointing a female….any plans to bring more diversity…maybe a non-white perspective?

  2. No Fear No Favor says

    Thank you Jeremy. We could not agree more and if you have been following our podcasts and daily newsletter, you know OOH Today has been a strong advocate for diversity for years in OOH. It is long overdue OOH takes a more affirmative stance.

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