Cracking The Drone Advertising Code

Skyworx Drone Shows Cracks The Drone Advertising Code with Narwal at CES 2026

Las Vegas, NV — At CES 2026, one of the world’s most influential technology events, Skyworx Drone Shows redefined what’s possible in aerial advertising by executing multiple full-scale drone light shows in the same night, across multiple days. Using a 1,200-drone fleet, Skyworx transformed the Las Vegas skyline into a living, repeatable billboard for Narwal, a global leader in premium robotic vacuum technology. 

Across four full-scale drone performances in just three hours over two days, Skyworx showcased Narwal’s brand through precisely choreographed aerial animations, including the company’s logo and product visuals. The multi-day performances delivered unmistakable brand visibility above one of the most competitive marketing environments in the world, capturing attention from CES attendees, media, and digital audiences alike.

The activation was executed by a six-person core Skyworx operations team, setting a new U.S. benchmark for execution efficiency in large-scale drone advertising. Skyworx’s operational leadership and airspace expertise  combined with advanced automation, intelligent swarm control systems, and precision positioning technology. These capabilities enabled safe, stable, and repeatable performances in a complex urban environment while operating fully within U.S. airspace regulations.

For advertisers, the significance goes far beyond scale. This activation demonstrated how drone light shows are evolving into a scalable, commercially deployable advertising medium capable of delivering repeated brand impressions, product storytelling, and cinematic visuals.

“CES is one of the hardest environments in the world to break through as a brand,” said Scott Linzer, SVP of Sales at Skyworx Drone Shows. “By putting Narwal’s brand into the sky at massive scale and with multiple performances, we delivered something no screen, banner, or booth could compete with.”

Powered by the latest generation of drone technology, Skyworx is now able to support multiple full-scale branded performances in a single night, enabling advertisers to maximize reach, repetition, and earned media, something that was previously impossible at this scale.

As brands continue searching for advertising formats that command real attention, Skyworx Drone Shows is redefining what premium experiential advertising looks like: bold, repeatable, social-ready, and impossible to ignore.

About Skyworx Drone Shows
Skyworx Drone Shows is the largest drone show company in the United States with a perfect safety & FAA record. They specialize in large and small-scale, high-profile and intimate aerial performances. With a flawless safety record, cutting-edge technology, and unmatched creative expertise, Skyworx transforms skies into canvases for storytelling, brand experiences, and live event entertainment.