Coronanimations: When Words Won’t Work
—It's OOH to the Rescue —We Think
Coronanimations: OOH speaks
Do you know the rules of protection to prevent the spread of COVID-19? What if you are in one of the world’s largest cities and do not speak the language? OOH has a solution.
Taking it to the streets, two advertising agencies – Outsight and Wunderman Thompson – and three OOH Owners – JCDecaux, Publifer and Lijncom – joined to create ‘Coronanimations’. Coronanimations is a series of short animations promoting the three main preventative measures against COVID-19 (staying at home, keeping a distance and washing hands).
The animations are on display on digital screens in Brussels and Liège, as well as in the major SNCB stations via JCDecaux and Publifer and on 22 digital screens in the Antwerp pre-metro via Lijncom.
See the 36 second video below.
Click here ⇒ further from Outsight