Canadian Out-of-Home Marketing and Measurement Bureau (COMMB) announced the appointment of three new members to its Board of Directors. Marie-Christine Simard, Vice President of Media Activations for Cossette Media, Samantha Kelley, Vice President and Group Director for Touché!, and Riina Clydesdale, President of Kinetic Canada add to the board’s industry expertise in out-of-home, audience measurement, media strategy and business transformation.
The new members join:
| Michele Erskine, CEO: OUTFRONT Canada | Steve McGregor, President: PATTISON Outdoor |
| Farshad Kajouii, VP Pricing, Operations & OOH: Astral | Dave Petryna, President: Outdoor Exposure |
| Toby Sturek, President: Branded Cities | Frank Aballini, COO: Adapt Media |
| Bob Leroux, VP/GM National Sales: PATTISON Outdoor | Christine Saunders, President: Starcom |
| Michael Minicucci, President & CEO: UB Media | François Deschenaux, Dir. of Revenue Management: Astral |
| Michele Beaulieu, Senior Media Manager: Subway FCT | Joanna Janise, Senior Director of Planning: UM Canada |
| Claude Foisy, VP Marketing: Quebecor Media Group & TVA, and VP Out-of-Home: Quebecor | Melody Warman, VP Business Transformation: OUTFRONT Canada |
“We welcome Marie-Christine, Samantha, and Riina to the board. They bring valued strategic insight and perspective from the buying side that is critical for our growth and evolution. Each has been active in the OOH buying space and recognized leaders in the industry. We appreciate their willingness to invest their time and counsel with us as COMMB moves into a new and exciting period of growth and change,” said Michele Erskine, COMMB’s Board Chair and CEO: OUTFRONT Canada. Simard and Kelley replace Cossette Media’s Brooke Leland and Touché!’s Karine Courtemanche. Clydesdale’s appointment expands the COMMB board to 17.
“I want to express COMMB’s gratitude to Brooke Leland and Karine Courtemanche for their service on the Board,” Erskine said. “They were instrumental in laying the groundwork and ushering in a new era for our members.”
About COMMB
COMMB is the national organization for the Canadian out-of-home industry comprised of advertisers, agencies, programmatic tech-stacks and OOH companies. COMMB is responsible for developing and verifying audience measurement methodologies, providing audience data and planning resources, marketing and communications, government relations and member services. http://www.commb.ca
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