CCOA Celebrates Black History Month Nationwide on DOOH
Clear Channel Outdoor (CCO) is celebrating the Black History Month theme for 2022 of “Health & Wellness.” The company is running digital creative spotlighting individuals, past and present, at the forefront of fostering and advancing good health and wellness within, and beyond, the Black community. In addition, some of CCO’s creative will shine a light on the important role historically Black colleges and universities (HBCUs) play in educating many of the country’s Black doctors and healthcare providers.
The campaign is conducted in collaboration with the company’s employee Executive Diversity Advisory Committee (EDAC). Rory Short, regional creative leader, CCO-Northern California, designed the digital creative and all typeface and fonts used were designed by black type designers.
Additional persons and moments celebrated across CCO’s digital network and social platforms include:
Dr. Daniel Hale Williams – Performed the nation’s first open-heart surgery
Dr. Charles R. Drew – Pioneered the nation’s life-saving blood donation program
Dr. Jane C. Wright – Pioneering chemotherapy researcher
Dr. Solomon Carter Fuller – The first African American psychiatrist
Dr. Rebecca Lee Crumpler – The first Black female physician in the U.S.
Dr. Kizzmekia Corbett – Helped develop a COVID vaccine
Dr. Joycelyn Elders – The first black surgeon general
HBCUs educate 40% of black healthcare professionals.
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