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Circle Graphics Enters the Digital Billboard Market

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Circle Graphics Enters the
Digital Billboard Market

Circle Graphics acquires a majority ownership stake in Anthem Displays, a leading manufacturer of digital displays to the Out-of-Home advertising market

 

LONGMONT, Colo.— Circle Graphics, Inc. (“Circle”), a leading producer of grand and large-format digital graphics owned by an affiliate of H.I.G. Capital, has acquired a majority ownership stake in Anthem Displays, LLC (“Anthem” or the “Company”), a digital sign manufacturer serving the Out-of-Home (“OOH”) advertising market.

The transaction expands Circle’s product offerings into digital signage and strengthens its position as a one-stop visual solutions provider to OOH advertising operators and marketers. Circle will bring expertise in innovation and achieving scalable growth to Anthem, alongside Prismaflex International (“Prismaflex”), a leading global manufacturer of advertising displays, which will retain a minority stake in the Company.

Anthem offers best-in-class digital signage manufactured domestically in the U.S., a unique attribute among the Company’s primary competitors. Rod Rackley, President of OOH at Circle Graphics, states, “Anthem continues Circle’s tradition of leadership in serving the OOH market by delivering innovative, high quality, and lower cost-of-ownership digital displays, which expands the portfolio of products Circle offers to our OOH partners. Many companies sell digital signage that masquerades as American-made but are, in fact, imported from China and incur many other hidden costs. Anthem’s displays have always been proudly ‘Made in the USA‘.”

Pierre-Henry Bassouls, Chairman, CEO, and Co-founder of Prismaflex International, stated, “We are thrilled to have found a strategic partner in Circle that has an aligned vision for taking Anthem to the next level.” While Ryan Kaplan, Managing Director of H.I.G. Capital added, “We are excited about the strategic fit between Circle and Anthem. This acquisition greatly expands Circle’s OOH addressable market into the rapidly growing digital display product category and will enable Anthem to leverage Circle’s scale and resources to accelerate the Company’s growth.”

Anthem represents the fourth add-on acquisition that Circle has completed since H.I.G. Capital acquired Circle just over one year ago.

About Circle Graphics
Founded in 2000, Circle Graphics produces best-in-class digital graphics for consumers, professionals, and businesses through two distinct divisions: Online Wall Décor and Out-of-Home Visual Solutions. The company’s Online Wall Décor segment enables consumers and professional photographers to procure made-to-order photos and pre-designed art images via wholly-owned direct-to-consumer websites and market-leading reseller relationships. Circle Graphics’ Out-of-Home Visual Solutions segment represents the leading large-format digital graphics provider to billboard operators with a growing offering in branded business signage to small and medium-sized businesses. Based near Denver, Colorado, Circle Graphics employs approximately 600 people in multiple locations across the United States to efficiently serve the company’s nationwide customer base. For more information, please visit www.circlegraphicsonline.com.

About Anthem Displays
Founded in 2014, Anthem Displays covers the full digital display value chain from design and production to commercialization of LED displays. Located in Elizabethtown, North Carolina, the Company provides a range of turnkey products, including supporting parts and services, that enable Anthem to deliver an end-to-end value-added customer experience to OOH advertising companies. Visit http://www.anthemdisplays.com

About Prismaflex International
Founded in 1988, Prismaflex International, which is listed publicly on the Euronext Growth exchange, is a leader in the design and manufacturing of advertising displays and street furniture around the world. Located near Lyon, France, the company is a leading European manufacturer and integrator of LED screen displays and provider of wide format digital printing solutions. Present in both outdoor and retail PoP markets in France and worldwide through its nine subsidiaries, Prismaflex employs over 350 people and generates a turnover of more than €50M. Visit https://www.prismaflex.com/.

About H.I.G. Capital
H.I.G. is a leading global private equity and alternative assets investment firm with $42 billion of equity capital under management. Based in Miami, and with offices in New YorkBostonChicagoDallasLos AngelesSan Francisco, and Atlanta in the U.S., as well as international affiliate offices in LondonHamburgMadridMilanParis, Bogotá, Rio de Janeiro and São Paulo, H.I.G. specializes in providing both debt and equity capital to small and mid-sized companies, utilizing a flexible and operationally focused/ value-added approach.  Since its founding in 1993, H.I.G. has invested in and managed more than 300 companies worldwide. The firm’s current portfolio includes more than 100 companies with combined sales in excess of $30 billion. Visit www.higcapital.com.

 

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