Burkhart Advertising —OOH Owner Today
OOH Owner Today —Burkhart Advertising
by Will Farmer
Media and Communications Manager
The year was 1964. Studebaker had closed its doors and South Bend was suffering. National newspaper and radio commentator Walter Winchell reportedly said that grass would overtake the streets of South Bend.
Amidst the economic and social depression, one man sought to inspire his neighbors. Charles Burkhart posted signs throughout town that read “I believe in South Bend” – a phrase that became a rallying cry for the community. This was the foundation for the company Burkhart founded the same year, Burkhart Advertising.
Charles Burkhart’s, grandson, Charles (Charlie) Miller is the company’s CEO.
Still family-owned and operated by a third generation of Burkhart descendants, today the company partners with local and national clients to reach more than 3 million people with out-of-home advertising. Burkhart’s community has grown to include virtually all of northern Indiana.
OOH Today publisher, Brent Baer, shared he knows Charlie well and spent a few hours several times at the Burkhart offices visiting with his late father, Scott Miller. A highlight of Baer’s early career was meeting his grandfather, Charles Burkhart while attending an Outdoor training seminar, sponsored by Mr. Burkhart and Burkhart Advertising, which was held back in the day, on the campus at the University of Notre Dame. “What a great Out of Home organization with a tremendously rich heritage.”
Marketing & Advertising
South Bend, IN