Bullish on Out of Home!
Bullish on Out of Home!
DPAA Town Hall Expert Speakers: Bloomberg, Microsoft, Wavemaker, MediaVillage Discuss Resilience and Growth of Out of Home Advertising
New York, February 28, 2022 — DPAA, the global trade marketing association, driving the digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix, today announced it will hold its first Town Hall meeting of the year on March 10, 11am-1pm ET.
DPAA’s Member Town Halls are designed to keep the global out of home advertising community informed of updates and learning in the advertising/media ecosystem and emphasize the role of o
ut of home. Topics discussed at the event will include the latest forecasts for the 2022 ad recovery, the use of OOH advertising to move product, and the role of data science and tech innovation for brands today.
Speakers include Erin Bevington, VP Global Media, Microsoft; Geetha Ranganathan, Media Analyst, Bloomberg; Delphine Fabre-Hernoux, Chief Data & Analytics Officer, Wavemaker; and Jeff Minsky, Editor & Lead Industry Analyst, MediaVillage.
“Ideally, the pandemic panic is behind us as we’re now learning to succeed in the current and future environments,” said Barry Frey, President & CEO of DPAA. “Our global community comes together at these town halls to share experiences, learn from each other and grow their businesses.”
DPAA regularly engages with senior brand and agency executives, updating them on innovations in the out of home sector and keeping the medium top of mind.
This DPAA Town Hall is open to DPAA Members. For further information or to register contact DPAA.
DPAA is the global trade marketing association, driving the digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix. Membership in the DPAA community brings many business acceleration benefits, including a wide array of products such as “DPAA Short Connects,” “DPAA Homeroom,” “DPAA Davos” and “DPAA Task Force.” DPAA’s WE.DOOH (Women’s Empowerment in Digital Out-of-Home) runs a series of successful webinars and training sessions for personal and professional growth. The association’s DEI Board participates in internships, mentorships and educational programs. DPAA also offers members an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification of news; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere and marketing campaign; and more.
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