Branded Cities Cements Digital Dominance in Las Vegas with Digital Spectacular Take Over
7,875 square feet and sized 45’ x 175’
Branded Cities Takes Over Digital Spectacular on the Las Vegas Strip
The acquisition enhances Branded Cities’ media portfolio and cements
digital dominance in Las Vegas
New York, NY– Branded Cities, an iconic Out-of-Home media company, and GH Media Group, announced an exclusive long-term representation agreement to sell digital advertising and integrated marketing campaigns on a full-motion LED display located on the Las Vegas Strip.
The digital spectacular will be marketed by Branded Cities as the “bLVd” and is located at the intersection of Las Vegas Boulevard and Sands Avenue. At 7,875 square feet and sized 45’ x 175’, the bLVd is one of the largest digital signs on the Las Vegas strip, in addition to Branded Cities’ Harmon Corner. This full-motion and dynamic screen will target upscale consumers and travelers staying at the neighboring Wynn, Encore and Venetian resorts as well those visiting the high-end Fashion Show Mall.
“We are delighted to add this iconic digital asset to our portfolio in North America,” said Steven Ellman, Chairman & Chief Executive Officer of Branded Cities. “With the addition of the bLVd to our Las Vegas inventory, Branded Cities effectively reaches 90% of the market with our two iconic signs, allowing advertisers to deliver efficient marketing campaigns with maximum impact.”
“GH Media Group are excited about this partnership with Branded Cities,” said Gus Hadaya, CEO of GHMG, “we believe Branded Cities has a great team to handle the sales and promotion of our Iconic Board; the location and quality of this board is one of the best in Las Vegas. We look forward to a successful long-term partnership.”
About Branded Cities
Branded Cities, which is owned by EL Media and Shamrock Capital, is a leading Out-of-Home media company with an integrated network of premier digital and static signage across North America. The digital and static media assets span across some of the largest markets in the United States and Canada (New York, Los Angeles, Chicago, Philadelphia, Toronto, Vancouver, Montreal and many more) and are situated in the country’s most valuable Out-of-Home environments such as Times Square, the Las Vegas Strip, West Hollywood, Union Station, Yonge – Dundas Square and Canada’s leading shopping centers. EL Media is an affiliate of The Ellman Companies (“Ellman”). Ellman is a privately-owned media, real estate and investments group founded in 1972 with diverse interests in the U.S., Canada and the Caribbean.
For more information visit: brandedcities.com