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Branded Cities Adds 24,856 sq.ft. of Signage

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Branded Cities announces an exclusive agreement with BentallGreenOak offering brands a one-of-a-kind iconic Out-of-Home (OOH) digital and static media opportunity in Canada’s busiest intersection, Yonge and Dundas.

Branded Cities announces an exclusive agreement with BentallGreenOak offering brands a one-of-a-kind iconic Out-of-Home (OOH) digital and static media opportunity in Canada’s busiest intersection, Yonge and Dundas. 10 Dundas East is the newest addition to the Branded Cities asset portfolio dominating Dundas Square with unparalleled OOH Media and creative executions.

Branded Cities, a premier and iconic Out-of-Home (OOH) media company in North America, proudly announces their new affiliation with BentallGreenOak (Canada) Limited Partnership, a leading property management company in Canada. This relationship with BentallGreenOak expands Branded Cities iconic footprint in Dundas Square (Yonge & Dundas), Canada’s one of a kind iconic OOH digital media platform by adding 24,856 sq.ft. of signage including 10,995 sq.ft. of digital media and 13,861 sq. ft. of large format static.

“This agreement with BentallGreenOak represents the loud and powerful presence that Branded Cities continues to build across North America,” says Steve Ellman, Chairman & Chief Executive Officer of Branded Cities. “And with the neighboring digital Towers available at CF Toronto Eaton Centre (TEC) and the Atrium on Bay (AOB), advertisers will have the unique opportunity to reach 860,000 daily visitors with visually stimulating campaigns from any vantage point in the Square.”

Located at the heart of Canada’s busiest intersection, 10 Dundas East is an iconic, animated and desirable
commercial hub offering incredible advertising opportunities, fine dining and restaurant chains, as well as
Toronto’s second highest-grossing movie theater, Cineplex VIP Cinemas.

Angelo Di Palma, Principal, Portfolio Manager for BentallGreenOak states, “We are excited to partner with
Branded Cities to deliver new, highly engaging opportunities for advertisers at 10 Dundas East in the heart of one of Canada’s most vibrant and visited commercial districts.”

Neighboring 10 Dundas East is Yonge-Dundas Square, a bustling entertainment, dining and public gathering spot. Dundas Square sponsors more than 200 events annually and is in extremely close proximity to popular landmarks such as Ryerson University, Massey Hall and Ed Mirvish Theater. Most notably, on the southeast corner of Yonge-Dundas Square is North America’s largest mall, CF Toronto Eaton Centre, with an annual footfall exceeding 50 million.

The addition of 10 Dundas East aligns perfectly with the success of Branded Cities’ 20-year celebration in the North American Out-of-Home Industry. By anticipating and meeting specific needs and interests of advertisers, the partnership with BentallGreenOak further solidifies Branded Cities’ position at the forefront of the OOH Industry. The new engagement will commence upon the expiration of the existing media agreement.

About BentallGreenOak
BentallGreenOak is a leading, global real estate investment management advisor and a globally-recognized
provider of real estate services. BentallGreenOak serves the interests of more than 750 institutional clients with approximately $46 billion USD of assets under management (proforma as of March 31, 2019) and expertise in the asset management of office, retail, industrial and multi-residential property across the globe. BentallGreenOak is a part of SLC Management which is the institutional alternatives asset
management business of Sun Life Financial Inc.

For more information, please visit http://www.bentallgreenoak.com

About Branded Cities
Branded Cities, which is owned by EL Media and Shamrock Capital, is a leading Out-of-Home media company with an integrated network of premier digital and static signage across North America. The digital and static media assets span across some of the largest markets in the United States and Canada (New York, Los Angeles, Chicago, Philadelphia, Toronto, Vancouver, Montreal and many more) and are situated in the country’s most valuable Out-of-Home environments such as Times Square, the Las Vegas Strip, West Hollywood, Union Station, Yonge – Dundas Square and Canada’s leading shopping centers.  EL Media is an affiliate of The Ellman Companies (“Ellman”). Ellman is a privately-owned media, real estate and investments group founded in 1972.

For more information visit: brandedcities.com

The opinions and points of view expressed in this post are exclusively those of the author and/or subject(s) and do not necessarily represent the views of OOH Today management or associated writers.


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