Billups’ Second Acquisition in 2022

Billups Extends DOOH Presence with Outchart Acquisition

By OOH TODAY believes all voices, not just the loudest, must be heard On Feb 23, 2022

Billups Extends DOOH Presence with Outchart Acquisition

The largest privately-held out-of-home (OOH) technology and managed services company in the US, Billups, have announced their acquisition of Outchart.

This is Billups’ second acquisition in 2022, following their purchase of Ads on Top earlier this month.

Outchart, a full-stack software provider for the digital out-of-home (DOOH) marketplace, offers digital OOH media owners access to a cloud-based software solution. The solution is designed by OOH and technology experts, allowing users to leverage programmatic revenues by automating campaign and screen management workflow.

The acquisition of Outchart has extended Billups’ presence to 19 markets in the US, and five in Europe. Billups’ aim for the acquisition is to work with Outchart to deliver the vision of innovative, single-stop technology solutions for OOH agencies and media advertisers, which are driven by data.

Commenting on the acquisition, Igor Kuznetsov, chief product officer at Outchart, said, “All my life, I’ve been passionate about bringing businesses and developers together to create platforms that automate everyday workflows. I’m excited to join forces with Billups and their deep data and technology bench and OOH media experts.”

Benjamin Billups, co-founder of Billups, added, “We are excited for our partnership with Outchart to bring us closer to transforming the out-of-home industry into a truly unified experience. Combining the strengths of our companies and relentless commitment to advanced technology and programmatic opportunities allow us to accelerate our business forward — not just domestically but globally.”