Biggest Growth Rate In Over A Decade
'Physical OOH Expected to See Little, If Any, Growth'
US Out-of-Home Advertising Enjoys Biggest Growth Rate In Over A Decade
Out of home (OOH) advertising revenue grew by 7.7% year-over-year in Q2 2019, the highest growth OOH has seen in any quarter since 2007, according to figures released by the Out of Home Advertising Association of America (OAAA). This growth has lifted the OOH industry up to a 7% gain for the first half of 2019.
A few industry categories also considerably increased their investment in OOH. Notably, Insurance & Real Estate – the sixth-largest spender – saw a 25.3% year-over-year change. Automotive Dealers & Services (10.6%) and Misc Services & Amusement (10.5%) also increased their outlays significantly.
Three industry categories, Government, Politics & Orgs (#8; -9.4%), Financial (#7, -4.7%) and Restaurants (#4; -0.8%) were the only in the top 10 to cut their investments in OOH year-over-year.
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