BETTER Takes Climate Action to New Heights with 50-Foot Satirical Billboard on Sunset Blvd
Los Angeles, CA, – To coordinate with the 2024 United Nations Climate Change Conference (COP29) and Climate Action Day, BETTER–the “climate store” that makes better products for a better planet–launched their latest bold statement with a massive new out-of-home campaign: a 60-foot, hand-painted personal injury lawyer-style billboard on Sunset Blvd in Los Angeles painted from November 4th to November 8th and running indefinitely without any set end-date.
Concepted and designed by Spacecraft Earth (the agency behind BETTER) and 72andsunny Group Design Director Mike Farrell, who is also a core BETTER creative collaborator, and created by mural artist Sean Bono using eco-friendly, water-based, non-toxic paint, this mural blurs the lines between street art, satire, and climate activism. Sean Bono is the founder of BONO/Paints, a mural painting company renowned for work with major brands including Nike, Just Egg, NYX, Topo Chico, and many more.
The Personal Injury “Hotline” from BETTER
The billboard reimagines typical personal injury ads with a climate twist, boldly addressing the real-life impacts of the climate crisis as if it were a “case”…but we’re the plaintiffs. At its center is a call-to-action hotline, 1-877-365-1816. Dialing the number connects you to a “climate hotline,” filled with cheeky yet informative messages and ironic tips on climate action—delivered in BETTER’s signature style.
“Look, if climate change were a legal case, we’d all be plaintiffs,” says Ben Becker, BETTER co-founder. “Since we can’t hire high-priced attorneys for our planet, we’re taking a faux-lawyer approach to drive action instead.”
BETTER intends to extend the campaign with a fleet of additional large-scale murals across major cities in the United States, covering spaces in New York City and Los Angeles in the months ahead. The next mural will be installed in NYC’s Greenpoint neighborhood in 2025, on or around February 1st with its own original design.
The working number directs callers to a tongue-in-cheek answering message.
ABOUT BETTER
BETTER is a climate-focused brand that repositions the climate change narrative through humor and entertainment, harnessing popular attention and converting it into positive action through the BETTER Climate Fund, a community-governed endowment created to finance climate mitigation and adaptation projects.
LINKS
Better Climate Store: https://betterclimatestore.com/
Better Climate Fund: https://betterclimatefund.com/
Better Instagram: https://www.instagram.com/betterclimatestore
“HOTLINE” CAMPAIGN CREDITS
BRAND: BETTER
AGENCY: SPACECRAFT EARTH LLC
Founder-Creative Director: Ben Becker
Founder-Design Director: Elliot Glass
Founder-Finance Director: Mogie
Designer: Mike Farrell
ART PRODUCTION: BONO PAINTS
Artist: Sean Bono
Producer: Brian Butnick
FILM PRODUCTION: MINIAC FILMS & STUDIO BOWMAN
Executive Producer: Rogers Marquess
Director/DP: Matt Boman
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