Out Of Home Today is the leading source for news and information on the out of home industry.

- Advertisement -

Barbie-Mania Out of Home Special Build Get’s Ken’s Attention

0 494

message for Lindmark Ink

Barbie sparkles in Out of Home spectacular by POLY 

Sydney – Barbie-mania has hit Sydney’s Oxford Street with an eye-catching Out of Home special build from oOh!’s innovation and creative hub POLY, that’s sure to get Ken’s attention. 

Ahead of the launch of the highly anticipated comedy featuring Australia’s own Margot Robbie and Ryan Gosling, POLY created a dazzling large format classic billboard that’s more art than ad, bringing all of Barbie’s glitz and sparkle to oOh!’s Taylor Square site.   

Partnering with Warner Bros and media agency EssenceMediacom, POLY used specialist lightweight ‘Spangley’ material featuring thousands of signature Barbie pink and white sequins to create the massive and unmissable activation.

Josh Gurgiel, head of creative at POLY said: “If Ken’s driving down Oxford Street there’s no way he’s going to miss the love of his life – who’s actually larger than life – on one of oOh!’s billboards. This was such a fun project and reflects the continued relevance, and creative, bespoke opportunities that still exist, when using large format classic billboards to make Out of Home pop.”

The Barbie movie will hit cinema screens around Australia on July 20.

Watch the video of the billboard being built.

Client: Warner Bros Australia
Media agency: EssenceMediacom
Media and production: oOh!media’s innovation and creative hub, POLY

Printing: Cactus Imaging
Installer and photos: Country Outdoor

For the LOVE of OOH! Please subscribe


- Advertisement -

- Advertisement -

Leave A Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: