Gymbox runs quirky activation to remind Londoners there’s fun to be had when working out
LONDON— Gymbox, the London gym group shaking up the workout world has created an OOH activation challenge that encourages Londoners to work-out.
The fitness brand believe that working out should be as fun as going out. In this spirit, Gymbox, who pride themselves on being the antidote to boring gyms, wanted to bring this to life by creating another way to make working out as fun as it can be with a new streetside challenge.
Gymbox, ever at the forefront of creative marketing, decided to turn billboards into a cheeky workout for passing Londonders. The fun OOH activation, ‘Start Line’ is a simple execution, showing a start and finish line spread across two billboards, encouraging passers-by to challenge their mates, themselves, or anyone who’s up for it to a 10-metre dash. Showing potential gym goers there’s always fun to be had while working out and encourage them to start their fitness journey with Gymbox.
It follows the recent research from YouGov which found that a quarter of Britons think they could qualify for the 2028 Olympics if they start training today, and remarkably 6% (400,000) say they could qualify for the 100m sprint (Source: YouGov August 2024).
Gymbox will also be on hand with a velocity speed gun at the billboards so that people can see how their speed fairs against their friends, as well as qualifying times of Olympic and Paralympic 100m sprinters – which will feature on Gymbox’s TikTok and Instagram channels.
The billboards will be live for a week from 17th September just outside the Arsenal Emirates stadium, 45 Hornsey Road London N7 7DD.
Rory McEntee, Brand & Marketing Director, Gymbox said: “We are the gym where anything goes – whether you’re aiming for Olympic glory or just want to feel great in your own skin. No Hang-ups, cliques, pressure or hassle; we’re bringing that energetic, no-pressure ethos to the streets of London.
“For the mirror, for your happy hormones, for a laugh, for best results, train your way and if that involves a quick 10-metre dash while going about your day, we’re here for it.”
Dan Watts, Executive Creative Director at Pablo said: “We’ve loved working with the team at Gymbox to bring to life the spirit of their brand – the antidote to boring gyms – with this activation that shows that even on your morning commute you can get the blood pumping and have some fun at the same time.”
Credits
Gymbox :
Brand & Marketing Director: Rory McEntee
Content Executive: Chanel Yates
Pablo:
Executive Creative Director: Dan Watts
Creative Director: Adam Reincke
Chief Strategy Officer: Mark Sng
Strategist: Oliver Edridge
Managing Director: Harriet Knight
Media Partner:
Build Hollywood
Rock Soup Media
Production Partners:
Production Company: GreenMen Productions
About Gymbox
Gymbox is home to big hitters, heavy lifters, slick dancers, zen masters, first timers, seasoned sadists, movers and rule breakers of every kind. So, whether it’s the most unique classes in the capital, the biggest free weights, cardio and combat areas London has to offer or the sickest beats that you want, anything goes at Gymbox. Clubs include Bank, Ealing, Elephant & Castle, Farringdon, Holborn, Old Street, Victoria, Westfield London and Westfield Stratford. For those looking at joining Gymbox, monthly memberships start from just £90 and day passes range from £20-£25.
About Pablo
Pablo is an independent, brand-led creative agency based in London, voted Campaign Magazine’s 2022 Independent Agency of the Year and Global Independent Agency of the Year. The ego-free home of the ‘humble radicals’, Pablo is helmed by well-respected industry figureheads with a versatile array of specialisms and is uniquely structured to support continual changes in the increasingly pressurized marketing landscape. Pablo has one humble ambition which is to create talked about ideas that drive brand and commercial growth. They work with a broad range of clients from Carlsberg to DFS and Deliveroo.
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