World Out of Home Organization adds 11 new members from four continents
After signing up its 200th member earlier this month the World Out of Home Organization is experiencing a further surge in membership, with another 11 organizations from Europe, Asia, the USA and Africa joining the global OOH body.
The 200th member, and first company from Kazakhstan, was Citix, a major OOH service provider /supplier operating at the intersection of Smart Cities and AdTech.
Four of the new members are national media owners, two are national media agencies, three are OOH service providers/suppliers, one is a national media association and one a national regulatory body.
The new members are:
Gold Zone Media — national media owner, Cambodia
BRAT — national media association, Romania
IRF Solutions — OOH service provider/supplier, Hungary
Department of Outdoor Advertisement & Signage — national regulatory body, Nigeria
City Vision — national media owner, Indonesia
Worldcom OOH — national media owner, UK
ODN Agency — national media agency, USA
Unicom Marketing — national media owner, Malaysia
HeRan Media CO — national media agency, China
Quividi — OOH service provider/supplier, France
Artcrush Gallery — OOH service provider/supplier, Belgium
WOO Chief Operating Officer Mark Flys says: “We are delighted to welcome our wide range of new members. With the pace of media change accelerating around the world it is more important than ever that all sectors of OOH work together, exchanging ideas, sharing best practice and combining to build the power and reach of the medium.
“WOO is a central forum for facilitating these interactions and helping the industry maximize its potential beyond the current five per cent share of world media expenditure.”
The World Out of Home Organization is the only global Out of Home Association, working to promote and improve the OOH industry on behalf of its members. Board members include the major international companies – JCDecaux and Clear Channel – as well as Ströer, Global Outdoor, blowUP media from Europe, OUTFRONT Media and Lamar from the US, Selvel One from India, Primedia from South Africa, oOh!media from Australia and Asiaray from Hong Kong. In addition, the following OOH associations are represented on the Board, the OAAA in the US, Alooh from Latin America, the FAW from Germany and the OMA in Australia.
Membership is open to all companies who operate in the OOH sector and, as a non-profit Organization, funds are reinvested in industry issues such as research and the annual international congress. WOO is a member of EASA in Europe, as well as a founding member of ICAS, and actively works to help the membership with legislation issues within their own countries as well. It also aims to lobby for Out of Home advertising with authorities, international organizations, opinion formers and other elements of the communication media. More information is available at www.worldooh.org