The World Out of Home Organization has signed up seven new members; three from Europe, two from the Middle East and one each from Africa and South America. Four of them are national media owners, one is a national OOH association, one a national media agency, and one an OOH service provider/supplier.
The new members are:
London Lites — national media owner, UK
Streetwise — national media agency, Brazil
GDS Lighting — OOH service provider/supplier, Italy
Elevision — national media owner, UAE
BBOA (Black Billboard Owners Alliance) — national association, South Africa
Intelligent Track Systems — national media owner, Denmark
Viola Communications — national media owner, UAE
WOO Chief Operating Officer Mark Flys says: “With a total current membership of over 180 across the world, WOO is providing an increasing number of benefits to all sectors of the OOH industry. We are now helping companies and organizations deal with the rapid and intense changes that are bringing both challenges and opportunities to the medium.”
The World Out of Home Organization is the only global Out of Home Association, working to promote and improve the OOH industry on behalf of its members. Board members include the major International companies – JCDecaux and Clear Channel – as well as Ströer, Global Outdoor, blowUP media, OUTFRONT Media and Lamar from the US, Selvel One from India, Primedia from South Africa as well as OOH associations, the OAAA in the US, Alooh from Latin America and the OMA in Australia.
Membership is open to all companies who operate in the OOH sector and, as a non-profit Organization, funds are reinvested in industry issues such as research and the annual international congress. WOO is a member of EASA in Europe, as well as a founding member of ICAS, and actively works to help the membership with legislation issues within their own countries as well. It also aims to lobby for Out of Home advertising with authorities, international organizations, opinion formers and other elements of the communication media. More information is available at www.worldooh.org