KAP Media: The Mastermind behind Comic-Con’s Colossal Building Wraps
“Embracing a vital role in the San Diego Comic-Con experience, building wraps and elevator takeovers have become a cherished tradition
for both brands and eager fans who partake in this iconic cultural event.
Every year, the city of San Diego brings its larger-than-life energy beyond the confines of the Convention Center during Comic-Con. The Gaslamp District becomes a seamless extension of the convention floors, offering dozens of activations from top streaming networks, entertainment, and pop-culture brands. In recent years, the captivating, enormous building wraps have dominated conversations, stretching over the entire cityscape for the long weekend, regardless of how one traverses the city—by foot, car, boat, or even from above.
KAP Media specializes in large format OOH advertising. With over a decade of experience, the KAP Media team has established a significant presence at San Diego Comic-Con, providing assistance to large brands seeking OOH presence as hundreds of thousands of people flood the streets of San Diego.
Lori Brabant, Founder, and CEO of KAP Media, expressed the significance of building wraps and elevator takeovers, stating, “Embracing a vital role in the San Diego Comic-Con experience, building wraps and elevator takeovers have become a cherished tradition for both brands and eager fans who partake in this iconic cultural event. With each passing year, attendees eagerly seek out these displays with excitement and anticipation to discover which shows and brands will take over these grand-scale placements.”
This year, KAP media led 23 total projects for San Diego Comic-Con, collaborating with esteemed clients such as Paramount+, Amazon Prime, Hulu, AMC, Fox, and more. See more projects in the KAP Media video below ↓