Look, it’s a little slow at the ol’ OOH Today store this week, as we are taking time to enjoy the beach in Hilton Head this week. I don’t know where you are (well, actually, I do, thank you for subscribing), but where I am, it’s unbaerably hot, even on the beach in the Atlantic. So how fitting that Verde sends us this brief note and creative, which we would typically run on Tuesday with our ‘Best Creative Last Week’ feature, instead, weather events dictate that we publish now!
Verde’s Chris Trudeau shared that Beyond the Bell‘s digital campaign utilizes dynamic content that changes with the temperature. The first day of summer started appropriately with a high of 103 degrees. A true “Hot lead” for a new career! By the way, they also have “Cool leads” for new careers.