Christe shares Frank —Top 5 OOH Trends
Dianna Christe, for Marketing Dive, authored a post through the marketing newsletter titled, “Top 5 out-of-home advertising trends.” In the story, Christe shares insights from OOH Industry leader and Geopath CEO, Kym Frank. Frank discussed OOH changes taking place and highlighted key trends impacting marketers.
We recommend the full story linked here ⇒ “Top 5 OOH advertising trends”
Two of Frank’s comments below.
“While printed signs still dominate, growth in digital out-of-home inventory lets advertisers be more timely, creative and targeted.”
“This is a massive technology data ecosystem that we didn’t have access to 10 years ago and suddenly we have so many new toys to play with as an industry.”
“This is a massive technology data ecosystem that we didn’t have access to 10 years ago and suddenly we have so many new toys to play with as an industry.”