The World’s First AR-Enabled DOOH Network
Written by: Ian Brookes, Cofounder/MD
3rockAR, has announced the world’s first AR-enabled DOOH (digital out-of-home) advertising network.
With access to over 80 sites in the UK, 3rockAR’s award-winning Magic Mirror experience will be able to provide clients with unparalleled reach, engagement and impact. Magic Mirror is very accessible, and tells OOH Today it’s a great opportunity to take advantage of the incredible experience and bring your brand or products to life. 3rockAR says “no one else is able to offer this exclusive 3rock digital out-of-home AR experience.”
If you haven’t already seen it, below see Magic Mirror in action as they brought its Magic Mirror to three stations across London bringing Christmas Cheer to travelers. Crowds of people were wowed and enthralled by the animations and content on the Magic Mirror.
What is Magic Mirror exactly?
Fundamentally, according to 3rockAR, Magic Mirror is a digital out-of-home screen but has the ability to showcase AR experiences along with standard DOOH. When people see themselves on the screen, they stop, engage, spend quality time with brands, and leave with a smile on their face. They’ll also tell their friends and share their experience on social media. One of other the most appealing aspects of the Magic Mirror for brands is that it puts you absolutely front of stage; there’s nothing to look at and engage with apart from your brand (and you won’t have to share screen time with anyone else).
Contact Managing Director, Ian Brookes by emailing ib@3rockar.com
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