THE WNDW SUNRISE

When You’re Window Shopping, the Glow of the Moment

Extends to the Messaging Being Conveyed

Judy Strictland is a marketing executive living in the suburbs just outside Cleveland, Ohio. Judy and her mom had just finished getting their hair done at the local salon on a bright, Saturday morning in July.

In their own neighborhood, on the way to the cafe for some breakfast, they strolled past the local shops and businesses with an air of relaxation that we all know and cherish.

Walking past a frame shop, Judy and her mom see an ad for UnitedHealthcare’s Medicare plan in the window.

At times like these, messages displayed in storefront windows are not intrusive, or unwelcome. In fact, the town square has always been a safe place to reach people, in the right buying mindset, in their own good place, literally.

This is the “window shopping” mindset.

This is the WNDW Sunrise.

Judy was looking for a new Medicare provider for her mom, who at the ripe young age of 77, was searching for alternatives for her current health insurer.

Judy scans the QR code on the WNDWposter. If context is key, then messaging received in the window of a local business is a beautifully effective medium.

In an airport security line, you may be worried about making your flight. On the highway, you might be suffering through rush hour traffic. In the movie theater, you just want the movie to start.

When you’re window shopping, the glow of the WNDW Sunrise extends to the messaging being conveyed.

Judy signed up on her smartphone for a UnitedHealthcare consultation the next day, right then and there, walking into her favorite breakfast place.

It was going to be a great day.