The Value of OOH:
Proof Points You Need to Know
TODAY @ 2pm ET
The Nielsen 2019 OOH Advertising Study provides a detailed examination of American consumers’ travel habits, exposure to OOH advertising, and how OOH influences behavior.
Nielsen VP Diane Williams will review the research findings that provide the best proof points on the value of OOH, such as 66 percent of survey respondents report an OOH ad had prompted them to take an action on their smartphone device.
The study covers more OOH formats than ever before, and you’ll gain insights on how OOH indexes with key demographic groups overall and by key formats.
Diane will also review highlights from a new supplemental top-ten markets version of the report that reveals the significant urban impact of the transit and street furniture categories.