9 OOH Operators Shape Sacramento

The Top 5’s

Sacramento, the capital of state of California, is dominated by 9 Out of Home operators. The nine OOH providers comprise our Top 5 list in 3 categories.

We started working the Geopath Insights Suite for answers in search of the top OOH operators by location count in Sacramento and included the total weekly average impressions by each category. Or as I like to say, the top OOH companies by inventory.  

The top location in the Sacramento market is revealed at the bottom of the post. 

From the search, we created 3 lists. These operators currently have the most Geopath-audited & measured ad opportunities in the Sacramento Designated Market Area or DMA.

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I. Top 5 Owners by Spot Count 

1) OUTFRONT Media

2) Clear Channel Outdoor

3) Buzztime

4) Coinstar

5) Stott Outdoor

In total, Geopath measures 734,804 roadside and place-based spots in the Sacramento DMA.
These units deliver a combined 648 million impressions (Persons 0+) in the average week.

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II. Top 5 Static Bulletin Owners by Count

1) OUTFRONT Media

2) Clear Channel Outdoor

3) Lamar Advertising

4) Stott Outdoor

5) ADCO

Geopath shows 915 static bulletins delivering 258 million impressions (Persons 0+) in the average week.

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III. Top 5 Digital Bulletin Owners by Spot Count 

1) Clear Channel Outdoor

2) OUTFRONT Media

3) Marquee Media

4) Veale

5) Stott Outdoor

The 505 faces on digital bulletins measured by Geopath deliver 237 million impressions (Persons 0+) in the average week.

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The top location in the Sacramento market is an OUTFRONT Media digital bulletin on the Capital City Freeway that delivers 2.8 million impressions in the average week.

♦ Only Geopath-audited & measured OOH ad opportunities are being considered.