A creative idea really shines when it carries meaning—and the Shot Ready billboard took its shot by aligning with November’s supermoon to spotlight Stephen Curry’s mindset. Thanks to Penguin Random House, One World, Known, Squint, and OUTFRONT, this wasn’t just a moment in time, it was a full-moon reminder of what it means to truly “meet the moment.”
Unanimous Media – OUTFRONT Media – Known – Penguin Random House – Stephen Curry
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