The Best Billboard I Saw Today

ESPN’s new Los Angeles billboard doesn’t just grab attention—it tackles it head-on, lighting up the night like a highlight reel. With athletes bursting off the board in blazing color, the display turns a routine drive-by into a drive-wow. It proves that in a world of flat ads, going 3D is a total game-changer. The message is clear: if brands want real impact, they’ve got to play big or get benched.