The Best Billboard I Saw Today

Does anyone spread holiday cheer better than Coca-Cola? This glowing rooftop ad—starring the fizziest icon of them all—glides through snowy downtown Toronto, turning every street into a little sip of magic. Simple, bold, and bursting with seasonal sparkle, it’s the kind of creative that never goes flat. Once again, Coca-Cola proves it knows exactly how to bottle the holiday spirit.