The Best Billboard I Saw Today

Honda has unveiled a billboard that basically answers the age-old question, “How much random stuff can you shove into a car?” Apparently, the 2015 Honda Fit can handle anything dropped down a giant urban funnel, from bicycles to beach chairs to the chaotic spirit of a garage sale. The car sits below the chute looking both brave and mildly concerned. Appropriately tagged #FITwhatever, it’s the first ad campaign to suggest that cargo management is best handled with gravity.