The Best Billboard I Saw Today

By OOH TODAY on October 29, 2026

Message for MVN

digital outdoor media company QMS, has delivered the first fully integrated Trans-Tasman Out of Home (OOH) campaign for plant-based milk brand Vitasoy, executed in partnership with media agency Halfdome to leverage the unified cross-market scale of its ANZ network. Promoting Vitasoy’s latest campaign, “That’s a Little Win”, the multi-format campaign runs through to October across key metropolitan corridors in both countries. The campaign marks a major milestone, demonstrating how brands can seamlessly plan, trade, and deliver cohesive, high-impact DOOH campaigns across ANZ via a single, streamlined buy.

digital outdoor media company QMS, has delivered the first fully integrated Trans-Tasman Out of Home (OOH) campaign for plant-based milk brand Vitasoy, executed in partnership with media agency Halfdome to leverage the unified cross-market scale of its ANZ network. Promoting Vitasoy’s latest campaign, “That’s a Little Win”, the multi-format campaign runs through to October across key metropolitan corridors in both countries. The campaign marks a major milestone, demonstrating how brands can seamlessly plan, trade, and deliver cohesive, high-impact DOOH campaigns across ANZ via a single, streamlined buy.

Vitasoy is turning everyday commutes into little wins with bold, appetite-appealing bus creative promoting its plant-based milk. Delivered by QMS in partnership with Halfdome, the campaign spans Australia and New Zealand, connecting with audiences across key metropolitan corridors. This first fully integrated Trans-Tasman OOH campaign shows how brands can scale their message across two markets through one streamlined media buy.

digital outdoor media company QMS, has delivered the first fully integrated Trans-Tasman Out of Home (OOH) campaign for plant-based milk brand Vitasoy, executed in partnership with media agency Halfdome to leverage the unified cross-market scale of its ANZ network. Promoting Vitasoy’s latest campaign, “That’s a Little Win”, the multi-format campaign runs through to October across key metropolitan corridors in both countries. The campaign marks a major milestone, demonstrating how brands can seamlessly plan, trade, and deliver cohesive, high-impact DOOH campaigns across ANZ via a single, streamlined buy.

digital outdoor media company QMS, has delivered the first fully integrated Trans-Tasman Out of Home (OOH) campaign for plant-based milk brand Vitasoy, executed in partnership with media agency Halfdome to leverage the unified cross-market scale of its ANZ network. Promoting Vitasoy’s latest campaign, “That’s a Little Win”, the multi-format campaign runs through to October across key metropolitan corridors in both countries. The campaign marks a major milestone, demonstrating how brands can seamlessly plan, trade, and deliver cohesive, high-impact DOOH campaigns across ANZ via a single, streamlined buy.

Vitasoy – QMS NZ – Halfdome

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