Victoria’s Secret is bringing runway glamour to the crossroads of the world, turning One Times Square into a larger-than-life teaser for its 2026 Fashion Show. Executed by New Tradition & billups, the digital billboard puts the show’s star power front and center, tapping into fashion fandom, tourist foot traffic and the cultural buzz surrounding a major live event. In a city built for spectacle, this is how you make sure the show gets seen before the curtain rises.