Want to see how to make a launch truly take flight? Zenith’s multi-phase OOH rollout for Energy Bird started low to the ground with chalk stencils and street decals before spreading its wings with Mini-Monsters, Double Mini-Monsters, and finally two massive Toronto takeovers — a 93-foot Ossington wall and a landmark John Street mural. Smart sequencing, multi-format reach, and perfectly timed layers turned a brand-new name into a citywide bird call everyone could hear.
Zenith – Grassroots Advertising Inc. – Mayank Sethi
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