Archer Meat Snacks is taking “a galaxy of flavor” pretty seriously, pairing its beef sticks with a larger-than-life Grogu takeover that makes this Times Square OOH placement feel straight out of a galaxy far, far away. With The Mandalorian & Grogu looming over the creative, Archer’s “Stick to Real” message gets a pretty adorable co-star—and suddenly beef sticks have entered the Star Wars universe. Between Broadway, Baby Yoda, and 100% grass-fed beef, this corner of Times Square has officially become a very strange, very meaty galaxy.