Takis brought its “Snack of the Most Intense Fans” message directly to soccer crowds in Los Angeles, using a fleet of mobile billboards along fan routes and stadium perimeters during the U.S. Men’s first match. With more than 400 square feet of billboard-scale creative on each truck, the campaign shows how mobile OOH can turn match-day crowds into a moving, highly engaged audience—and give fans plenty to photograph and share.