Flex is making sure San Franciscans literally can’t escape the brand, plastering the city with its bold new OOH campaign. Promoting its Elite credit card and up to 5% cashback, the cheeky creative name-checks everything from Blue Bottle and Sweetgreen to Equinox and “whatever that guy sells in Dolores.” With the tagline “San Francisco has a new skyline now. It’s us,” Flex is clearly aiming to become part of the city’s landscape.